Hyper-personalized local lead generation
A website design agency's lead generation was transformed from hours of manual research and generic outreach to automated discovery and personalization, doubling response rates while eliminating research time.
The Challenge
A website design agency wanted to expand into a nearby regional market but was stuck in a manual prospecting nightmare:
- Time-intensive research - Hours spent finding and vetting local businesses
- Surface-level outreach - Generic emails that failed to connect with prospects
- Low response rates - Cold outreach wasn’t breaking through the noise
- Scaling limitations - Manual process was straining their already limited bandwidth
Their team was spending more time researching than selling (or designing).
The Solution
Paper Jam built an intelligent prospecting workflow that revolutionized their approach:
- Automated discovery - AI identifies businesses in specified regions and industries
- Deep intelligence gathering - System scrapes websites and social media for business insights
- Profile generation - Creates comprehensive business overviews with key details
- Hyper-personalized outreach - Crafts informed, relevant emails that speak directly to each prospect’s situation
They now receives ready-to-send, deeply personalized emails backed by thorough research.
The Impact
The results transformed their entire sales approach:
- Response rates: More than doubled compared to previous outreach
- Time savings: Hours of research eliminated per prospect
- Quality improvement: Deeply informed emails that demonstrate real understanding
- Scalability: Can now target new regions simultaneously without additional headcount
The Bottom Line
This agency turned prospecting from their biggest time sink into their most effective sales weapon. Doubled response rates plus hours of saved research time equals a sales team that can focus on what they do best: designing amazing websites.